Fast Forward Wheels has appointed Adaptive DCS as its partner to establish UK-based warehousing and logistics for the UK market, while its products will be showcased at CIN LIVE 2026.
With local UK stock available within two weeks, UK dealers will soon be able to order FFWD wheels and spare parts from local stock, with next-day delivery available. In the future, warranty and servicing will be handled by Adaptive, meaning dealers will no longer need to send products to the Netherlands.
“We’ve consistently seen strong demand and a great reputation for FFWD wheels in the UK, but taxes and duties kept getting in the way for dealers. This partnership solves that,” said Jurre Schipper, Global Sales Manager of Fast Forward Wheels.
Sales agents Dieter Pullan and Richard Staton, both boasting years of experience representing premium cycling brands, will continue to play a key role in supporting Fast Forward Wheels dealers across the UK and Ireland. Pullan will cover the south, while Staton will be responsible for the north, Scotland and Ireland.
Additionally, Adaptive will showcase Fast Forward Wheels’ products at CIN LIVE 2026. CIN LIVE 2026 is set to take place at NAEC Stoneleigh, Warwickshire, from 20–21 September 2026. Pullan and Staton will be on site with the Adaptive team.
Moving forward, the two companies are also exploring opportunities to collaborate on complete bike builds using brands from Adaptive’s portfolio, including LOOK and 3T.