MVC Group UK Ltd has been established to bring Castelli and Sportful to the trade in the UK and Ireland, following the previous distributor Saddleback falling into administration last month.
Continuity for retailers and riders is the priority, the firm said, with the new direct operating structure in the United Kingdom and Ireland “reinforcing the group’s long-term commitment to one of its most important global markets and ensuring uninterrupted service for retailers, teams and consumers”.
The new company, MVC Group UK Ltd, will manage all UK operations for both Castelli and Sportful, providing dedicated local support and creating a strong foundation for future growth.
This development is a direct result of Saddleback administration: “MVC Group would like to express its sincere gratitude to Saddleback and its employees for nearly 20 years of successful partnership and their contribution to the growth of both brands in the UK market.”
The company said it is already working to restore normal supply operations and expects product availability for UK retailers to resume shortly through the new UK organisation.
During the transition period, UK consumers can continue to purchase directly from www.castelli-cycling.com and www.sportful.com, accessing both brand’s full range of available products.
To ensure a seamless customer experience, MVC Group will cover any duties, import charges or additional fees, guaranteeing that customers will not incur unexpected costs.
MVC Group also confirms that all existing orders will be produced and delivered as planned, without interruption to service. The company is actively engaging with retail partners and will provide further information regarding ordering procedures, account management and sales support in the coming days. In the meantime, retailers and business partners are invited to contact International Sales Director, Camilla Bonomi – [email protected] – for any questions or support needs.
“The United Kingdom has always been one of MVC Group’s most important markets,” said Emilio Foà, CEO of MVC Group. “We remain fully committed to supporting British retailers, teams and cyclists. The creation of MVC Group UK Ltd represents an important investment in the market and will allow us to strengthen our service, our relationships and our long-term presence in the UK.”
MVC Group looks forward to continuing to serve the UK cycling community and to building on the strong foundations established over the past two decades.