VELO DE VILLE launches 2027 model year roadshow programme

VELO DE VILLE will begin a roadshow showcasing its latest products for the 2027 model year, including appearances at CIN LIVE 2026.

In the UK, the company will present its complete 2027 product lineup, providing visitors to CIN LIVE 2026, taking place on 20–21 September 2026, with information on new products, equipment options, digital solutions and services. Attendees will also have the opportunity to discuss technical topics directly with VELO DE VILLE representatives and gain a comprehensive insight into the company’s custom-made bike offering.

In Germany, the company will showcase its new products at the BIKE&CO Order Festival in Kassel from 4–6 September 2026, as well as at its in-house trade show in Altenberge on 31 August 2026.

Registration for retailers is now open.

“With our roadshows, we’re creating an environment where retailers can engage with the new models early and without the hustle and bustle of a trade show. Those who experience the bikes in person, test ride them and speak with our on-site experts gain valuable early insight into the 2027 season,” said Alain Thiemann, Managing Director of VELO DE VILLE.

Beyond its roadshow and trade show appearances, VELO DE VILLE’s headquarters in Altenberge remains a year-round destination for retailers looking to explore the 2027 model range. Visitors can view and test ride the latest models while gaining first-hand insight into the company’s manufacturing processes and custom-built bike philosophy.



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