US wheelset manufacturer Boyd Cycling has appointed Upgrade Bikes as its distributor in the UK.
According to Upgrade Bikes, Boyd Cycling’s wheel ranges will soon be in stock and available to UK bike shops exclusively through Upgrade Bikes.
“As soon as we took a closer look at the team behind Boyd and the exceptional engineering of its wheels, we were keen to collaborate. This partnership launches at the perfect moment,” said Matt Ryley, Co-Founder of Upgrade Bikes. “The new Podium 36mm wheelset delivers a phenomenal strength-to-weight ratio, while the Pinnacle Race aero gravel wheelset is tailor-made for the rapidly evolving demands of gravel racing.”
Boyd Johnson, Founder and President of Boyd Cycling, added: “As the UK’s leading cycling distributor, Upgrade has earned the trust of dealers and riders alike by curating a portfolio of world-class brands. Together, we’re making it easier than ever for UK cyclists to access premium, handcrafted wheelsets backed by industry-leading support. This partnership strengthens Boyd Cycling’s position in the premium cycling market and marks an exciting new chapter in our international growth.”
Founded in 2009, Boyd Cycling offers a range of wheels featuring both carbon and aluminium rim options. In 2024, the company moved into a new headquarters in the mountain town of Landrum, South Carolina, USA. The facility houses Boyd Cycling’s carbon fibre manufacturing and wheel-building operations. The company is based within a 140,000sq ft facility that is also home to several other cycling-related businesses.