F-At Digital, publisher of road.cc, off.road.cc and ebiketips, is doubling down on its Bike Live events division for 2026, with a new batch of road.cc Rideouts as well as partnerships with Everything Electric and Iconic Cycling Events.
Everything Electric, the electric vehicle and home energy expo run by Fully Charged, runs across the globe with three dates in the UK this year, at Harrogate (8-9 May), Cheltenham (12-13 June) and Twickenham (11-12 Sept).
The Everything Electric’s UK expos attracted an audience of over 50,000 attendees in 2025 across a broad age range (25-65), with a 70-30 gender split between male and female attendees. There was also a strong emphasis on the family demographic, with approximately 3,000 children attending each event, we’re told.
The events include traditional expo elements as well as demo opportunities on the micromobility test track and on-site talks by eBike experts. There’s more on all of that on road.cc.
As F-At notes, the events and pop-up space appears to be fairly healthy, at a time when the trade is tentatively looking for positive growth after a torrid few years.
While Everything Electric is a consumer-facing event series, there’s a lot of flux on the industry-side of events, with traditionally robust large players like Eurobike a talking point (including at recent Taipei Cycle Show) and pundits keenly scanning the events horizon to see how shows are settling. There’s more on that topic in the next issue of Cycling Industry News (subscribe here). And we’re duty bound to mention our own (strictly B2B) show coming around for its second edition this September.