Belgian Cycling Factory (BCF) has appointed seven international distributors for the Nukeproof brand, XXXX.
The distributors span multiple continents and include Apollo Bikes in Australia and Worralls in New Zealand. In Asia, the company has appointed Premium Distribution for the Vietnamese market and Spectrum Cycle for Singapore. In the Philippines, Speedtrial Cycle Centre will be responsible for distribution.
In Europe, One Distribution will be responsible for the Bulgarian market, while OR Cycling will handle distribution in Israel.
“We are delighted to appoint an additional seven distributors, bringing our total to fourteen globally for Nukeproof. We are excited to welcome them all into the BCF family, especially on behalf of riders in the Southern Hemisphere who have been asking when they can get Nukeproof in Australia and New Zealand since we relaunched,” said Russell Merry, General Manager at Nukeproof.
As Eurobike takes place from 24 to 27 June 2026, BCF will unveil new eBikes powered by Avinox and Bosch systems, with prices starting from £3,999/€4,499. The company will also introduce a new enduro bike priced from £1,999/€2,499, aimed at making the brand more accessible to a wider range of riders. These new distribution partners will help bring the latest models to riders in key markets.
“As an independent, family-owned business, BCF has made a clear commitment not to compete with its customers by selling directly to consumers. This retailer-only approach strongly resonates with distributors and dealers seeking premium brands with global reach and a sustainable, long-term vision,” said Jochim Aerts, Founder and CEO of Belgian Cycling Factory. “Partnering with strong local distributors who truly understand their home markets is the right way to bring Nukeproof back to where it belongs.”
BCF appointed several distributors across Europe, North America and Asia to represent Nukeproof in December 2025. Zookee will cover the Czech Republic, Slovakia, Poland and Hungary, while CaraTrade has been named distributor in Ireland. In North America, Zeitbike will serve the US market and ARG Sports will represent the brand in Canada. Elsewhere, A2U has been appointed in Slovenia, All That Ride Sport in Turkey, and Mondo Frames Distribution in Romania.