<\/p>\n
US grip manufacturer ESI Grips<\/a> has appointed Lyon Cycle<\/a> as its exclusive UK distributor.<\/p>\n Through this partnership, ESI Grips offers a custom engraving service that allows retailers, teams, clubs and brands to personalise grips with logos, graphics or messaging. This capability opens additional opportunities for dealers through team and club customisation, retail exclusives and private-label opportunities, event and promotional products, and OEM branding solutions.<\/p>\n Available immediately, the grips will be exhibited at CIN LIVE 2026, taking place on 20 and 21 September at NAEC Stoneleigh, Warwickshire.<\/p>\n \u201cLyon Cycle\u2019s reputation, market knowledge and commitment to customer service made them the obvious partner for the UK. We\u2019re excited to work together to expand our reach and better support UK riders and retailers,\u201d stated ESI Grips.<\/p>\n Ed Braithwaite, Cycle Market Manager at Lyon Cycle, added: \u201cESI is a brand with a loyal following and proven product range, and we see significant opportunities to grow its presence in the UK by working closely with retailers and supporting the brand at all levels of the market.\u201d<\/p>\n Founded in the USA, ESI manufactures all its products at its Arizona facility. ESI grips are made from high-quality silicone and are completely rubber- and latex-free.<\/p>\n<\/div>\n