owned by Louis Vuitton. Or, more specifically, the multinational luxury goods conglomerate LVMH (Mo\u00ebt Hennessy Louis Vuitton SE)<\/a>. Jiffy bags were traded in for No\u00e9\u2019s and Speedy Bandouli\u00e8res and Dogma riders around the world dreamed of a full-LV cusom paint schemes.<\/p>\nThat era ran from 2016 to roughly 2023 when LVMH sold Pinarello to an unnamed private entity. INEOS\u2019s fortunes have been in decline ever since, just saying.<\/p>\n
Three years later, the duo are back together and the Dogma is on a catwalk. At the LV SS2027 men\u2019s show, a model in what looks like some sort of wetsuit walks the sandy runway (there seems to be some sort of surf theme) carries a LV branded bike.<\/p>\n
\n<\/blockquote>\nOK, we don\u2019t really know fashion. But we do know that\u2019s a Dogma. With some funny, Spinergy-looking carbon-bladed tri-spoke wheels. The bike, wheels and seatpost are painted in a dark leathery brown, while the fork, stem and lower cage on that Dura-Ace derailleur are chromed out. Add a lighter tone of leather for the bar tape and seat and you have one heck of a hand bag. Too bad they missed the chance to run tan sidewalls. Would have really tied the look together.<\/p>\n
LV describes the look as part of \u201cA Dandy Experience,\u201d casting the beach as \u201ca global stage.\u201d Carrying it was a good idea. Wouldn\u2019t want to get sand in that drivetrain.<\/p>\n
Hopefully someone gets to ride this thing after the show. The comments section isn\u2019t too kind to this look, so someone might as well enjoy it.<\/p>\n
Anyway\u2026<\/p>\n
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