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US wheelset manufacturer Boyd Cycling<\/a> has appointed Upgrade Bikes<\/a> as its distributor in the UK.<\/p>\n According to Upgrade Bikes, Boyd Cycling\u2019s wheel ranges will soon be in stock and available to UK bike shops exclusively through Upgrade Bikes.<\/p>\n \u201cAs soon as we took a closer look at the team behind Boyd and the exceptional engineering of its wheels, we were keen to collaborate. This partnership launches at the perfect moment,\u201d said Matt Ryley, Co-Founder of Upgrade Bikes. \u201cThe new Podium 36mm wheelset delivers a phenomenal strength-to-weight ratio, while the Pinnacle Race aero gravel wheelset is tailor-made for the rapidly evolving demands of gravel racing.\u201d<\/p>\n Boyd Johnson, Founder and President of Boyd Cycling, added: \u201cAs the UK\u2019s leading cycling distributor, Upgrade has earned the trust of dealers and riders alike by curating a portfolio of world-class brands. Together, we\u2019re making it easier than ever for UK cyclists to access premium, handcrafted wheelsets backed by industry-leading support. This partnership strengthens Boyd Cycling\u2019s position in the premium cycling market and marks an exciting new chapter in our international growth.\u201d<\/p>\n Founded in 2009, Boyd Cycling offers a range of wheels featuring both carbon and aluminium rim options. In 2024, the company moved into a new headquarters in the mountain town of Landrum, South Carolina, USA. The facility houses Boyd Cycling\u2019s carbon fibre manufacturing and wheel-building operations. The company is based within a 140,000sq ft facility that is also home to several other cycling-related businesses.<\/p>\n<\/div>\n