Altura Clothing<\/a> has named mountain bike racer Tracy Moseley as an ambassador.<\/p>\nAccording to the company, the appointment aims to inspire the wider public, and particularly families, to embrace cycling as a lifelong source of adventure, wellbeing and connection.<\/p>\n
Alongside working on a variety of projects that promote the benefits of cycling, Tracy will also be attending events across the UK. She will race in multiple disciplines, providing the perfect opportunity to put a variety of Altura products through their paces and offer valuable feedback to the development team.<\/p>\n
\u201cTracy\u2019s journey from world champion to cycling advocacy champion aligns perfectly with our belief that cycling is for everyone. We\u2019re thrilled to work with someone who embodies both elite performance and the simple joy of the ride,\u201d said Ian Young, Altura\u2019s Head of Brand.<\/p>\n
Moseley has been crowned DH World Champion and Enduro World Champion multiple times. She formed her own race team and coaches some of the sport\u2019s top riders. After retirement, she shifted her focus to pump tracks and playgrounds.<\/p>\n
\u201cCycling has shaped every part of my life. Now, as a parent, my passion is helping families experience that same excitement and confidence on a bike. Partnering with Altura allows me to share that message with riders of all ages and abilities,\u201d said Moseley.<\/p>\n<\/div>\n