{"id":119271,"date":"2026-04-28T10:50:24","date_gmt":"2026-04-28T10:50:24","guid":{"rendered":"https:\/\/basketball.runfyers.com\/index.php\/2026\/04\/28\/ineos-targets-tour-comeback-with-ai-driven-sponsorship-deal\/"},"modified":"2026-04-28T10:50:24","modified_gmt":"2026-04-28T10:50:24","slug":"ineos-targets-tour-comeback-with-ai-driven-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/basketball.runfyers.com\/index.php\/2026\/04\/28\/ineos-targets-tour-comeback-with-ai-driven-sponsorship-deal\/","title":{"rendered":"Ineos Targets Tour Comeback with AI-Driven Sponsorship Deal"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"justify-start\">\n<nav class=\"align-left col-span-full mb-base\" data-pom-e2e-test-id=\"breadcrumbs\"\/>\n<p>Ineos Grenadiers unveil AI-driven co-title sponsor Netcompany, with a new-look jersey set to debut at the 2026 Giro d\u2019Italia.<\/p>\n<\/div>\n<div class=\"border-border-light border-t py-base-tight\">\n<div class=\"flex h-4 justify-between\">\n<div class=\"flex gap-x-base-tight\">\n<div class=\"\"><button class=\"inline-flex shrink-0 items-center justify-center rounded-full hover:cursor-pointer bg-bg-surface hover:bg-bg-light focus:bg-bg-dark text-primary border border-solid border-border-light aria-pressed:bg-brand-primary aria-pressed:text-text-surface py-very-tight px-base-tight gap-tight font-semibold font-utility-2 opacity-50\" aria-label=\"Loading audio\" aria-pressed=\"false\" id=\"article-listen-button\" disabled=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 18 18\" fill=\"none\" class=\"\"><title>Listen to this article<\/title><path d=\"M12.5265 16.2C12.2326 16.2 12.0122 16.1265 11.7184 16.053C11.2775 15.9061 10.9102 15.6122 10.6898 15.2449C10.4694 14.8775 10.3959 14.4367 10.5428 13.9959L11.5714 10.3959C11.6449 10.1755 11.7184 9.95509 11.8653 9.80815C12.0122 9.66121 12.1592 9.51427 12.3796 9.36733C12.6 9.29386 12.8204 9.2204 13.0408 9.14693C13.2612 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sm:inline\">Listen<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/p>\n<p class=\"fp-leadCaption py-tight text-left font-utility text-utility3-size leading-utility3-line-height text-secondary\">Netcompany joins as new co-title sponsor. <!-- --> (Photo: Special to Velo)<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"article-body\">\n<p>Updated April 28, 2026 05:38AM<\/p>\n<\/div>\n<p><a target=\"_self\" class=\"text-brand-primary underline hover:text-brand-primary\/85 break-words overflow-wrap-anywhere underline-offset-[3px]\" data-afl-p=\"0\" href=\"https:\/\/velo.outsideonline.com\/tag\/team-ineos\/\" rel=\"noopener\">Ineos Grenadiers<\/a> will be renamed Netcompany Ineos Cycling Team starting next month at the 2026 Giro d\u2019Italia after signing a five-year co-title partnership with the European technology firm, officials confirmed Tuesday.<\/p>\n<p>Financial details were not revealed Tuesday, but the arrival of the European AI-driven digital platform is a major makeover for the British squad looking to reboot its <a target=\"_self\" class=\"text-brand-primary underline hover:text-brand-primary\/85 break-words overflow-wrap-anywhere underline-offset-[3px]\" data-afl-p=\"0\" href=\"https:\/\/velo.outsideonline.com\/tag\/tour-de-france\/\" rel=\"noopener\">Tour de France<\/a> ambitions.<\/p>\n<p>\u201cThis is one of the most significant partnerships in cycling \u2013 a real vote of confidence not only in our team, but in the sport itself,\u201d said team principal Dave Brailsford. \u201cIt\u2019s a major moment for us and marks the beginning of a new chapter.\u201d<\/p>\n<p>The sponsorship deal is a boon for Ineos Grenadiers, which has struggled to match the pace set during cycling\u2019s super team era dominated by UAE Emirates-XRG and Visma-Lease a Bike.<\/p>\n<p>The agreement centers on Netcompany\u2019s AI platform PULSE, which officials said will be deployed across the team\u2019s training structures and racing programs.<\/p>\n<p>Other teams have dabbled with AI, but this project looks to put the technology at the center of the team\u2019s DNA.<\/p>\n<h2>Rebooting Tour de France ambitions<\/h2>\n<figure id=\"attachment_984297\" class=\"pom-image-wrap photo-alignnone\"><img alt=\"Ratcliffe Ineos 2019\" loading=\"lazy\" width=\"720\" height=\"480\" decoding=\"async\" data-nimg=\"1\" class=\"alignnone size-medium wp-image-984297\" style=\"color:transparent\" srcset=\"https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/04\/GettyImages-1146249198-720x480.jpg?width=750&amp;auto=webp&amp;quality=75&amp;fit=cover 1x, https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/04\/GettyImages-1146249198-720x480.jpg?width=1920&amp;auto=webp&amp;quality=75&amp;fit=cover 2x\" src=\"https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/04\/GettyImages-1146249198-720x480.jpg?width=1920&amp;auto=webp&amp;quality=75&amp;fit=cover\"\/><figcaption class=\"pom-caption\"><span class=\"article__caption\">Jim Ratcliffe, left, took over the team in 2019. <\/span> (Photo: Michael Steele\/Getty Images)<\/figcaption><\/figure>\n<p>The five-year commitment will give the UK team deeper pockets as it tries to elbow back into the fight for the yellow jersey.<\/p>\n<p>High-profile arrivals of K\u00e9vin Vauquelin and Oscar Onley give the team fresh options for July.<\/p>\n<p>Officials said the PULSE AI system will be embedded across the entire team to enable \u201creal-time collaborative decision-making by distilling multiple inputs into a unified data source to maximize performance impact.\u201d<\/p>\n<p>\u201cUltimately, it\u2019s about creating the conditions to win the Tour de France,\u201d Brailsford said of the deal.<\/p>\n<p>Under its previous identity as Team Sky, the squad dominated the Tour de France in the 2010s, winning seven yellow jerseys with four different riders in an eight-year span between 2012 and 2019.<\/p>\n<p>Since Sir Jim Ratcliffe\u2019s Ineos takeover in 2019, the team won the Tour de France that year with Egan Bernal, but the rise of Tadej Poga\u010dar and Jonas Vingegaard has seen the pair split the past six editions between them.<\/p>\n<p>Team officials are hopeful this five-year deal will supercharge the team\u2019s performance.<\/p>\n<p>Geraint Thomas, director of racing, said the new AI-powered tools will help the team deliver on the basics of bike racing.<\/p>\n<p>\u201cI\u2019ve seen first-hand how much the sport has evolved. But what hasn\u2019t changed is the importance of doing all the basics well and paying attention to the tiny details,\u201d Thomas said.<\/p>\n<p>\u201cFrom my side, it\u2019s about creating an environment where riders can focus fully on racing, while the team around them is connected and making the best possible decisions. If we get that balance right, it will make a real difference when it counts.\u201d<\/p>\n<p>The new-look jerseys will debut at the Giro next month.<\/p>\n<p><!-- --><\/div>\n<p><a href=\"https:\/\/velo.outsideonline.com\/news\/ineos-grenadiers-ai-sponsorship-tour-de-france-comeback\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ineos Grenadiers unveil AI-driven co-title sponsor Netcompany, with a new-look jersey set to debut at the 2026 Giro d\u2019Italia. Listen to this articleListen Netcompany joins as new co-title sponsor. (Photo: Special to Velo) Updated April 28, 2026 05:38AM Ineos Grenadiers will be renamed Netcompany Ineos Cycling Team starting next month at the 2026 Giro d\u2019Italia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":119272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/119271"}],"collection":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=119271"}],"version-history":[{"count":0,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/119271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/119272"}],"wp:attachment":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=119271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=119271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=119271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}