{"id":119219,"date":"2026-04-28T10:32:51","date_gmt":"2026-04-28T10:32:51","guid":{"rendered":"https:\/\/basketball.runfyers.com\/index.php\/2026\/04\/28\/why-the-giro-ditalia-is-partnering-fortnite\/"},"modified":"2026-04-28T10:32:51","modified_gmt":"2026-04-28T10:32:51","slug":"why-the-giro-ditalia-is-partnering-fortnite","status":"publish","type":"post","link":"https:\/\/basketball.runfyers.com\/index.php\/2026\/04\/28\/why-the-giro-ditalia-is-partnering-fortnite\/","title":{"rendered":"Why the Giro d&#8217;Italia is Partnering Fortnite"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"justify-start\">\n<nav class=\"align-left col-span-full mb-base\" data-pom-e2e-test-id=\"breadcrumbs\"\/>\n<p>Giro&#8217;s quirky collaboration with Fortnite marks next step in pro cycling&#8217;s quest for engagement with a younger fanbase. Will it work?<\/p>\n<\/div>\n<div><\/p>\n<p class=\"fp-leadCaption py-tight text-left font-utility text-utility3-size leading-utility3-line-height text-secondary\"> (Photo: RCS Sport)<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"article-body\">\n<p>Updated April 28, 2026 04:35AM<\/p>\n<\/div>\n<p>Pro cycling\u2019s quest for engagement in an era of dual screening and doom scrolling has taken the <a target=\"_self\" class=\"text-brand-primary underline hover:text-brand-primary\/85 break-words overflow-wrap-anywhere underline-offset-[3px]\" data-afl-p=\"0\" href=\"https:\/\/velo.outsideonline.com\/tag\/giro-ditalia\/\" rel=\"noopener\">Giro d\u2019Italia<\/a> virtual.<\/p>\n<p>The Italian tour revealed on Monday an intriguing partnership with the global behemoth that is <a target=\"_blank\" class=\"text-brand-primary underline hover:text-brand-primary\/85 break-words overflow-wrap-anywhere underline-offset-[3px]\" data-afl-p=\"0\" href=\"https:\/\/www.fortnite.com\/\" rel=\"noopener\">Fortnite<\/a>, a role-playing computer game.<\/p>\n<p>It\u2019s a partnership first for a sometimes slow-burn sport that struggles for relevance with Gen-Zs \u2013 which is ironic given the WorldTour\u2019s superstars are <a target=\"_self\" class=\"text-brand-primary underline hover:text-brand-primary\/85 break-words overflow-wrap-anywhere underline-offset-[3px]\" data-afl-p=\"0\" href=\"https:\/\/velo.outsideonline.com\/road\/road-racing\/fight-pogacar-crown-itzulia-seixas-del-toro\/\" rel=\"noopener\">of that very same generation<\/a>.<\/p>\n<p>\u201cLaunching on Fortnite marks a strategic step in expanding the Giro d\u2019Italia\u2019s digital ecosystem and strengthening our positioning as a global entertainment platform,\u201d said race organizer RCS Sport\u2019s marketing chief Roberto Salamini.<\/p>\n<p>\u201cThis initiative allows us to accelerate the brand\u2019s international growth, enhance fan engagement, and create new touchpoints with younger generations.\u201d<\/p>\n<p>If you\u2019re a crusty millennial like me who needs help \u2013 Fortnite is huge in online gaming.<\/p>\n<p>Created in 2017, the cartoon role-player calls on users to battle for survival across various gaming scenarios.<\/p>\n<p>Fortnite reportedly has 650 million users worldwide. According to the <em><a target=\"_blank\" class=\"text-brand-primary underline hover:text-brand-primary\/85 break-words overflow-wrap-anywhere underline-offset-[3px]\" data-afl-p=\"0\" href=\"https:\/\/www.demandsage.com\/\" rel=\"noopener\">DemandSage<\/a><\/em> reporting website, the game averages 1.3 million users per day. The <em><a target=\"_blank\" class=\"text-brand-primary underline hover:text-brand-primary\/85 break-words overflow-wrap-anywhere underline-offset-[3px]\" data-afl-p=\"0\" href=\"https:\/\/activeplayer.io\/\" rel=\"noopener\">ActivePlayer<\/a><\/em> database rates it \u201cone of the most popular games in the world right now.\u201d<\/p>\n<p>62.7 percent of Fortnite players are aged 18 to 24. Nearly 90 percent of the gaming population is male.<\/p>\n<p>According to a press statement from RCS Sport, the Fortnite collaboration will allow users to ride through a virtual map inspired by iconic Giro locations.<\/p>\n<p>A partnership with De Rosa \u2013 the official bike supplier of the Giro d\u2019Italia \u2013 will make bicycles a transport option for the first time in the game\u2019s history.<\/p>\n<h2>The search for the next generation of tifosi expands into Fortnite<\/h2>\n<figure id=\"attachment_984293\" class=\"pom-image-wrap photo-alignnone\"><img alt=\"If you don't fancy racing Vingegaard you can pedal parts of the Giro on Fortnite.\" loading=\"lazy\" width=\"1200\" height=\"675\" decoding=\"async\" data-nimg=\"1\" class=\"alignnone size-large wp-image-984293\" style=\"color:transparent\" srcset=\"https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/04\/RGsydgmDM6t3evXmT0xC_240426-032424-1200x675.jpeg?width=1200&amp;auto=webp&amp;quality=75&amp;fit=cover 1x, https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/04\/RGsydgmDM6t3evXmT0xC_240426-032424-1200x675.jpeg?width=3840&amp;auto=webp&amp;quality=75&amp;fit=cover 2x\" src=\"https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/04\/RGsydgmDM6t3evXmT0xC_240426-032424-1200x675.jpeg?width=3840&amp;auto=webp&amp;quality=75&amp;fit=cover\"\/><figcaption class=\"pom-caption\"><span class=\"article__caption\">If you don\u2019t fancy racing Vingegaard you can pedal parts of the Giro on Fortnite.<\/span> (Photo: RCS Sport)<\/figcaption><\/figure>\n<p>What does this mean?<\/p>\n<p>It\u2019s an intriguing move by Giro organizers RCS Sport.<\/p>\n<p>Cycling is typically watched and followed by an older generation.<\/p>\n<p>The sport has been trying to figure out how to build a more coherent, grabby structure that might entice a younger fanbase for years.<\/p>\n<p>At a broader scale, The Hammer Series was a first effort at a fast-thrill format that fizzled into stakeholder disagreement. Projects like One Cycling never got off the ground.<\/p>\n<p>Meanwhile, teams have expanded their staffing to include a horde of videographers, designers, and photographers who can curate social media output to pull the chronically online.<\/p>\n<p>At the micro-level, in-race initiatives like the \u201cGolden Kilometer\u201d have been rolled out to create scenarios suitable for 30-second reels and YouTube shorts.<\/p>\n<p>It\u2019s unclear how RCS Sport plans to measure the success of its virtual bet.<\/p>\n<p>Real-life racing starts in Bulgaria next Friday, May 8.<\/p>\n<p><!-- --><\/div>\n<p><a href=\"https:\/\/velo.outsideonline.com\/road\/road-racing\/why-giro-ditalia-partnering-fortnite\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giro&#8217;s quirky collaboration with Fortnite marks next step in pro cycling&#8217;s quest for engagement with a younger fanbase. Will it work? (Photo: RCS Sport) Updated April 28, 2026 04:35AM Pro cycling\u2019s quest for engagement in an era of dual screening and doom scrolling has taken the Giro d\u2019Italia virtual. The Italian tour revealed on Monday [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":119220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/119219"}],"collection":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=119219"}],"version-history":[{"count":0,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/119219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/119220"}],"wp:attachment":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=119219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=119219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=119219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}