{"id":118034,"date":"2026-04-15T05:14:10","date_gmt":"2026-04-15T05:14:10","guid":{"rendered":"https:\/\/basketball.runfyers.com\/index.php\/2026\/04\/15\/nikes-bronny-james-b9-logo-faces-trademark-setback\/"},"modified":"2026-04-15T05:14:10","modified_gmt":"2026-04-15T05:14:10","slug":"nikes-bronny-james-b9-logo-faces-trademark-setback","status":"publish","type":"post","link":"https:\/\/basketball.runfyers.com\/index.php\/2026\/04\/15\/nikes-bronny-james-b9-logo-faces-trademark-setback\/","title":{"rendered":"Nike\u2019s Bronny James \u2018B9\u2019 Logo Faces Trademark Setback"},"content":{"rendered":"

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Nike has hit an early roadblock in its efforts to expand Bronny James\u2019 personal brand, with the company\u2019s trademark application for his \u201cB9\u201d logo officially denied by the United States Patent and Trademark Office.<\/p>\n

The application was rejected due to a \u201clikelihood of confusion\u201d with an already registered mark owned by Texas-based apparel company Back9 Golf Apparel, according to USPTO documents.<\/p>\n

Both logos are tied to clothing and apparel, which ultimately played a key role in the decision.<\/p>\n

\u201cThe marks are similar in appearance, sound and commercial impression,\u201d examining attorney P. Scott Craven wrote<\/a> in the refusal letter. \u201cIn addition, the marks are essentially phonetic equivalents and, thus, sound similar.\u201d<\/p>\n

Nike initially filed the trademark in February, introducing a stylised version of Bronny James\u2019 \u201cB9\u201d logo that has already been featured on Bronny\u2019s on-court sneakers this season. The brand even released official images of the design earlier this month, signalling a clear push to establish the identity commercially.<\/p>\n

However, Back9\u2019s claim to the space dates back several years. The company began using its version of the \u201cB9\u201d mark in 2020, filed for protection in 2021, and secured official registration in 2022, giving it a significant legal advantage in this dispute.<\/p>\n

Despite the setback, there is still a path forward for Nike. Trademark attorney Josh Gerben of Gerben IP believes the company has options, though none come easy.<\/p>\n

\u201cNike, do they have a 50-50 shot of that kind of argument, being that the designs are so unique that these are not going to get confused in the marketplace? These are very distinct logos, so they do have that going for them,\u201d Gerben said. \u201cI think it gives them an argument to make, but it is a little bit of an uphill battle here, I think.\u201d<\/p>\n

Gerben added that the situation could still worsen depending on how things unfold.<\/p>\n

\u201cThe refusal makes sense,\u201d Gerben said. \u201cThis is not out of left field. Technically, this is a sound refusal by the government. Nike has got its work cut out for them to work around it.\u201d<\/p>\n

READ MORE: Anthony Davis Gets Honest About His Future at the Wizards<\/a><\/strong><\/p>\n<\/p><\/div>\n

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Nike has hit an early roadblock in its efforts to expand Bronny James\u2019 personal brand, with the company\u2019s trademark application for his \u201cB9\u201d logo officially denied by the United States Patent and Trademark Office. The application was rejected due to a \u201clikelihood of confusion\u201d with an already registered mark owned by Texas-based apparel company Back9 […]<\/p>\n","protected":false},"author":1,"featured_media":118035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/118034"}],"collection":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=118034"}],"version-history":[{"count":0,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/118034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/118035"}],"wp:attachment":[{"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=118034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=118034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/basketball.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=118034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}