Giro Sport Design has appointed a new marketing specialist and a PR agency to bolster its service offerings in Europe.
Fusion Media will lead media relations for Giro’s snow and bike categories, excluding gravity MTB, across Europe and the UK, while gravity-focused MTB media relations will continue to be managed by Mike Rose.
With headquarters in the UK and representation in several European countries, Fusion Media brings extensive experience in the outdoor and cycling industries. The partnership will help expand Giro’s presence within influential media, amplifying product launches, athlete stories and retail initiatives.
Fusion will support Giro’s communications around major product launches, brand campaigns and trade activity, while helping to secure prominent editorial coverage across all regions.
Giro added that the appointment of Fusion Media builds on recent activities, including support around the Eclipse Pro helmet launch and new retail initiatives such as the UK partnership between Giro and VIA in London.
In addition to appointing the new PR agency, Giro has also appointed Daan van Meeuwen as Marketing Specialist EMEA. The company stated that the appointments mark an important step in Giro’s European growth strategy, strengthening both regional marketing leadership and communications across key cycling and snow sports markets.
“We’re excited about this new chapter and look forward to working closely with our partners and the media to make Giro’s presence in Europe stronger than ever. With Fusion Media supporting our communications strategy, we’re confident we can further elevate the brand across key markets and continue building strong connections with riders and retailers alike,” said van Meeuwen.